Senior Frontend Developer working in the industry since 2018 and specializing in Headless Commerce since 2020.


My work.

I currently work for The White Company where I have introduced AI development standards and workflows now widely used by the team. We are in the process of rebuilding the e-commerce storefront in Vue/Nuxt with a headless architecture.

Previously at Studio Rotate, I developed headless commerce websites for recognizable brands including Wild, SunGod, and Chilly's using either Vue/Nuxt or Astro.

At Hex Digital, I led frontend development for Whirli, a toy subscription startup, using Vue/Nuxt. I also worked with an accessibility specialist to bring multiple client websites to WCAG AA standards.

One of my proudest side projects is a headless e-commerce website for my wife's vitamin spray startup Harniman's. I designed the site with Figma and built it with a stack comprising Shopify, DatoCMS, Astro, Svelte and Netlify. It has since been featured by The Headless Club as an exemplary showcase of headless e-commerce.

I also have a project in progress Goodies which is designed with Figma and built with a stack comprising Sanity, Astro, React and Netlify.


About me.

Giuseppe Zeraschi wearing a cap and smiling at the camera

Believe it or not, sometimes I like to get away from a screen and do other things outside of obsessing over frontend development!

  • 🌳

    Nature Walks

    I love going for walks in nature with my wife and son. We get lost on purpose...

  • 🥋

    Brazilian Jiu Jitsu

    I've been practicing Brazilian Jiu Jitsu and competing in tournaments since 2018.

  • 🎸

    Playing Guitar

    I've played guitar on and off for as long as I can remember and I'm still no good at it!


Get in touch.

If you're interested in collaborating or simply want to connect, feel free to reach out. I'd love to hear from you and will reply as soon as possible.